
I recently spent a lot of time and money developing a five-piece postcard campaign, a door hanger campaign, a newspaper ad campaign, and a new website that are all similar in design, work as unit or separately, and all have my branding, company image, and logo all prominently displayed.
Why do I bring this up? Because, many times in business, we assume clients will find their way to us. Not true. My mentor Dave Lindahl says that "we are not in the real estate business, we are in the marketing business." What he means by that is this simple fact: If you are not doing something to make your phones ring, you are out of business. It is up to us to do something to drive customers to us via phone, fax, email, or website. This applies to any business, not just real estate.
So if you are self-employed, show up at your office everyday, read some emails, make some calls, and spend some time on the internet, Remember: People must call you! In order to make that happen, you need to go after targeted groups of individuals that you want to become potential clients and market to them! Spend the money!
Spending money on marketing is the most important thing you can do to grow your business. Many inexperienced business people overlook this fact. Savvy business people know what the big companies do: Marketing pays BIGTIME! So do something at your level. I didn't spend that much money, but in my business one good deal I get from it will pay for the marketing money I did spend about 50 times over!
Remember, market your business regularly.
Peace.
Sunsurfer
P.S. Your business cards are your best, cheapest advertising. Don't hang on to them! Get rid of them. You should make a goal to get rid of 200 cards a week. Buy them in a bulk lot of 10,000 to get a better price. I leave mine everywhere like a trail of breadcrumbs! Try it! It Works!
Do what I did. Ask. I started going to my local real estate club almost 10 years ago. It was only in the last 4 years that I began to take it seriously. We have dinner, speakers, offers, network amongst ourselves; But something was wrong. It was me. My participation in the actual doing Real Estate Investing as a business was lacking. I found that I was quite good at finding things: People, Cheap Properties, Money; But I needed to do something with all this know-how. So I began helping others achieve their goals. I put people and deals together. I helped others find the money they needed to make it happen, and one day I realized, I'm better at helping others with their investments than I am at my own. As for the money, I spent six months doing nothing but calling and contacting every money source I could get my hands on. Private lenders are the way to go. Just ask everyone you know: "I know you're probably not interested, but do you know anyone else who has some money they might wantto invest in Real Estate? I can guarantee them a great return. If you don't mind, here's my card. Please feel free to pass it along." It works every time. I ask my dentist, doctor, lawyer, people in line in public places where we are all waiting, I drop my business cards everywhere like breadcrumbs. I thought about throwing them out of a plane once, but decided not to litter over a populated area! Anyhow, don't be afraid to get out there and ASK for what you want. ASK for what you need. Be receptive to what comes to you, and repeat, repeat, repeat.
Peace,
Sunsurfer
There are many advantages to investing in larger properties once you make some money in Real Estate Investing. Any Apartment over 4 units is considered commercial property. The value of commercial properties is based solely on cash flow ad opposed to what the market will pay as in the case of a house or residential property. What this means is when properties are well maintained, when expenses are low, and you create demand for your property, you are able to create value on a grand scale. These value plays give you $10 for every $1 you increase the value of the property. By lowering expenses, cutting costs, and running things more effecient, while at the same time maintaining and fixing up the property for its best use, you can achieve great rewards and return on your investment while providing some of the best housing available in the area. AFFIRMATION: I attract brokers, private money, and the other resources I need to fulfill my goals and create a lasting impression on the community where I make my value plays. By allocating resources properly and using a property to its best use, I create a true win/win situation for everyone. I easily find quality tenants and manage all my properties in a fair and equitable manner. I return, my tenants treat me with respect and take care of the property. I give thanks to the Universe for granting me this blessing this and every day. I continue to attact what I need to make things happen for my business.
We are not in the Real Estate Business, We are in the Marketing Business!!!
Most investors forget that in order to be in business, you have to do something to make your phone ring! Good, Simple, Marketing is the key. Postcards, Letters, Email Campaigns, Phone Campaigns, Websites, Door Knocking are ALL good methods of marketing to make your phones ring. However, most investors forget this important step at the very beginning. Another point is to pick your core group to market to, find your niche, narrow your target market, and be sure to get qualified leads form a good source to make your marketing more effective by pre-qualifying your prospects. If you follow these simple steps, you will get your phone to ring. And isn't that what the Law Of Attraction is all about? AFFIRMATION: People come to me on a daily basis. I attract more leads than I can handle. I am a magnet for people in need of my business. I solve their Real Estate problems. I am receptive and give back what I can, giving gratitude to the Universe for my success. So the energy cycle continues to flow to me and through me, creating my success.
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all the best
sara

Enjoy the energy with in you and around you, Love GemView All Comments